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Are
you planning to do business with Asia?
Well, you cannot afford not to; not in
the current century. Even if you are not
actually planning to set up a shop or an
office there, Asia is going to hit you
in the face some way or the other;
whether selling you goods and services
in the huge emerging market of India and
China or procuring oil from West Asia or
tapping the mineral wealth of central
Asia or simply coping with the huge
threat from fundamentalist Islamic
groups; or sourcing skilled and
competive manpower from India’s famed
IITs/IIMs or semi-industrial raw
materials and inputs from South East
Asia; or like it or not, outsourcing
manufacturing to China and knowledge
processing to India. |
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That
is it. Asia is there and no one can wish
it away – But Asia is different and
difficult to unravel- The old
stereo-types are no longer relevant and
can lead companies and governments and
individuals astray. You have to
understand Asia bit by bit, layer by
layer, page by page. |
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Our
monthly magazine, Zeitgeist Asia, is
designed as a gateway to Asian mindspace-the
famed store-house of several millennia
of accumulated custom, tradition and
wisdom. It is the strong belief of our
Board of Editors that the Asian landmass
has a distinct persona of its own; in
terms of its antiquity, its thought
processes, its religions, its
phylosophies, it life styles, its urban
planning, its health systems, its
cuisines, its social structures, its
value systems, to family ties, its
business ethics and relationships, its
war and peace doctrines, its educational
systems, its criminal justice systems
and its professional and bureaucratic
services etc. |
