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ZeiTGeiST
ASIA Background |
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From
an in-house publication sent to all
the clients of N G Lakhanpal
Strategic Management Services,
ZeiTGeiST ASIA grew in distribution
and content to cover all of Asia. As
an in-house magazine it drew focus
from N L Lakhanpal IAS., former Home
Secretary, Director General Foreign
Trade, Principal Secretary-Finance-
Government of Maharashtra and ex
Chief Executive of Indian Trade
Promotion Organization and his
co-founders – individuals of equal
standing (see website) in the world
of Foreign Trade, Tax, Finance, Law,
Building and Architecture, Urban
Planning and more.
As its subscription base grew
outwards into the rest of Asia, so
did its list of contributors and its
print run till it reached 6000. The
content now covered the globe as did
it’s specialist writers.
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ZeiTGeiST
ASIA Present |
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Demand
and the need for an Asian magazine
that provides global news, analysis,
and information from an Asian
perspective (especially one from the
most powerful emerging markets in
the world) has meant that ZeiTGeiST
ASIA is expanding its presence into
the west. As of August 2009, with a
substantially increased print run of
20,000, ZeiTGeiST ASIA, aimed at
leading business and political
figures, provides insights into key
business, political and cultural
issues from around the world with
primary focus on India in particular
and Asia in general.
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