|
|
|
• |
AB1
decision makers. Powerful and
influential in the world of |
|
|
business and politics, they are
individuals open to change and new
influences. |
|
• |
78%
are male and 22% female |
|
• |
on
average 48 years of age |
|
• |
high
earners – with average earnings over
$150K+ |
|
Of
those that responded: |
|
•
57% are senior management
• 48% director level or above
• 38% are directly involved in their
companies expansion into other
countries
• 94% travel first or business
class whether on business or leisure
• 83% took at least one long
haul business trip last year
• 68% took three or more long
haul business trips last year
• 77% had five or more hotel
stays in India, Asia and Europe
*based on 683 responses
|
|
|
|
Readership Through
Subscription and Sales (not
including in-flight) |
%
of Total Circulation |
|
IAS and Other Officials |
11 |
|
CEO’s of Pvt Companies and
PSU’s |
5 |
|
VP’s & above of Pvt
Companies |
11 |
|
Young Professionals |
13 |
|
Libraries and Business
Institutes |
7 |
|
International (Foreign
Embassies, Chambers of
Commerce etc) |
4 |
|
Others (Hotels, Exhibitions
etc.) |
4 |
|
Sales (Bookshops and News
stands) |
40 |
|
|
|
|
Whilst
the above is distributed from India,
the in-flight segment is from UK,
Switzerland and Germany. |
